If you're able to groom your brows already then this product will take the rest of it all the way. I have very light eyebrows (white) and (completely terrified of dying my own brows) used to pay through the nose to get the right colour for my brows. Turns out after years of colouring in and grooming my brows (when I didn't want to get them dyed) I can applying this product with an angled eyebrow brush quite easily for a perfect shape and colour. The colour takes, is easy to apply, so so easy to remove and so far is lasting. When first applied it is a bit dark but lightens up to a light brown colour within a few days. Tips: I do prefer to use my angled brush over the spoolie included in the pack to get a perfect shape, and if your brows are quite light like mine you may want to leave the dye on a tiny bit longer than directed to get full colour (I left mine on for two and a half minutes instead of 1minute). This product will have paid for itself with my next application... could not be happier.