Have tried many body washes over the years due to an intolerance to soap. Many claim to be soap and alcohol free however as soon as I put them on my skin I can feel the reaction instantly. This NS Sensitive Skin Cleanser is a cream like consistency vs the liquid gels which I also think makes a difference. I've been using it for the past 15 years over which time the packaging has changed but the product ingredients haven't, or at least I haven't noticed any difference. Very few chemists stock it so now I buy in bulk online. Please continue to keep this product on your books. It's the best.